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Can you apply with a sugar beet to become European Capital of Culture? Of being able to do that and how we do it. And why.

Together with the administrative district of Hildesheim, including 17 other municipalities, the city of Hildesheim has applied for the title of European Capital of Culture 2025 – and submitted its bid book on 30.09.2019. In the bid book, the city describes the extensive cultural and artistic process which, if it wins the title, should make the city and region a model for the whole of Europe.

And why Hildesheim? Why Beets and Roses…
Because Hildesheim is a historic cultural city with an innovative scene for young contemporary culture. Because we have Unesco World Heritage Site and Field Heritage Site: The sugar beet, the pride and wealth of the Börde – our region. The beet stands for down-to-earthness and tradition. In addition, the Hildesheim Rose also plays its role as a symbol for the myths, visions and beauty of our city. It also stands for the will to survive, the future and hope. Thus, Beets and Roses. That would explain the first part of the motto.

Because solutions must (also) come from the province.
We are provincial. With just over 100,000 inhabitants. And this is exactly why Hildesheim should become the European Capital of Culture: Not although, but because we are provincial. Solutions for the big questions of the future must (also) be found in small and medium-sized European cities, including their rural areas. Not only in the metropolises of this world.

And “The Meaning of Life"?
The major European and global challenges do not only have to do with technology and business. They are also matters of culture. And one of the essential cultural issues is the question about the meaning of life.

In the year 2025, Hildesheim will face up to some of the big questions of the present and the future. After all, the erosion of social and European cohesion, the climate crisis and the impending changes caused by artificial intelligence are existential challenges. A “continuing as before" is no longer an option – neither for Europe nor for a city and region in Lower Saxony. What we need are not only technical or financial solutions, but a Europe-wide social and cultural process of understanding about life and social concepts, attitudes and beliefs.

The Meaning of Life is the starting point for a dialogue. With this motto Hildesheim focuses on fundamental but nevertheless political issues: the recalling of shared European values and common responsibility in the face of pressing challenges – but also the individual right to happiness, well-being as well as meaning and fulfilment in life.

Under the title Beets, Roses and the Meaning of Life we want to prove that there is a positive, forward-looking province, a European “role-model cultural region". In Hildesheim and its region, we want to stay united, find common and special solutions, and do away with the traditional stereotypes of city and country.

Therefore: re['ru:]ting Hildesheim.
…written here in phonetic transcription. It contains the word root and the word route. We are familiar with our roots. But we have to check whether the paths we take lead in the right direction or into dead ends.

We are convinced that we must recalculate the route, redefine the destinations and explore new paths. And we are convinced that we can – here in the province.

That's why we have chosen the motto
Beets, Roses and the Meaning of Life. Re[ru:]ting Hildesheim.​

Download the Bid Book

Hildesheim 2025

Together with the District of Hildesheim and 17 other municipalities, the City of Hildesheim has applied for the title of European Capital of Culture 2025 with its bid book. The bid book describes the extensive cultural and artistic process with which the city and its region intend to become the European Capital of Culture 2025 and a showcase for the whole of Europe.

The following link will lead you to the download: German version of the Bid Book.

The English version of the Bid Book is available here.

The project office Hildesheim 2025 thanks all participants for their active support.

Our actual flyer Hi2025

Our new flyer is available to read and download.

Read in a nutshell why we want to be European Capital of Culture 2025 and how we want to implement this.
You will also find a short excerpt from our artistic and cultural programme in the flyer.

For example:

  • Beet 4.0: FieldCulturalHeritage Theatre
  • Europe from Beyond
  • Churches 21
  • Network of Boring Cities
  • and Squares of Encounter

As to what we want:

  • Make sense. Create new meaningful relations.Between communities, between city and region, between us and nature, between the past and the future, between us and the world.
  • Become a role model cultural region. Promote Hildesheim as a provincial region shaping change through artistic and cultural means.
  • Foster an inclusive urban and regional society. Create chances for participation and embrace cultural diversity.
  • Promote and empower the young. Encourage fresh ideas, create educational and life opportunities.
  • Strengthen the cultural sector. Enhance and facilitate cultural production.
  • Foster sustainable economic development. Promote innovation, creativity, tourism.

Let us surprise you!

Download the German version of the flyer here.
Here you can get the English version of the flyer.

Our upcoming events

  • Tue

    Teestunde ist jetzt Tee-lefonsprechstunde / Teatime is now tea-lephone time

    17:00 UhrProjektbüro Hi2025

    Hildesheim 2025

    Open Office mit unserer künstlerischen Leitung

    Jeden Dienstag von 17-18 Uhr lädt Carolin Hochleichter wieder interessierte Hildesheimerinnen und Hildesheimer ein.

    Aus gegebenem Anlass nicht mehr live im Projektbüro, sondern per Telefon.

    Interessiert? Dann schreiben Sie eine Mail an


    Open Office with our artistic director

    Every Tuesday from 17-18 o'clock Carolin Hochleichter invites interested Hildesheimers again.

    Due to the recent situation not live in the project office, but by phone.

    Interested? Then please send an e-mail to

    Photo: © Rodolfo-Clix


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What does the title "European Capital of Culture" mean?


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Podcast discussion with Dr. Ulrich Fuchs on the topic of “European Capital of Culture 2025"

In an interview with the Kulturstiftung der Länder, Dr. Ulrich Fuchs answers the following questions*:
“Who decides, according to which criteria, which applicant city will become European Capital of Culture in 2025?" and “What does a successful application look like, what does it cost and what does it bring to the city?"

Many thanks to the Kulturstiftung der Länder, who provided the interview.

*In German, sorry.

We thank our partners